This is typical of its time -- a time when the company believed there
were prospective fares who actually cared
about the equipment in which they might be carried -- and felt that
there were enough of them to justify the cost of putting out the
Although the text is almost totally about the airplane,
Air Canada's marketing people didn't miss the chance to extoll their
superior food service and other comforts by mixing in a generous number
of expressive photos.
I think they did a good job of promoting their new airplane
and gave several good reasons to fly with them.